About

We’re Unique!

Some innovation consultants have great ideas. Some know how to create products. And, others understand trends. At Blue Unicorn, we have all of these skills – and more! We help food businesses bring the right products to market at the right price and at the right time.
Our ‘secret sauce’ is Dana McCauley. For more than two decades Canadian and International food businesses have turned to Dana to help them create winning products and plans. Dana is a top rated innovator and is often featured in the media as an expert on the food sector, innovation and trends.

Let’s Get Started

Tell us about your business challenges. We’re great listeners and know how to turn problems into opportunities.

Our track record is solid. Every year we help dozens of food businesses take product ideas from kitchen to commercialization.

Our core strength is getting market positioning just right so that your products get listed and purchased. We’re also known for optimizing innovation and product development systems so that your team can succeed long term. And, if we don’t know how to do it, we’ll network you to someone who does.
Schedule a free 15-minute video consultation to find out if we can help your food business turn its problems into profits.

CONTACT US

Leadership

Dana McCauley is the founder of Blue Unicorn Innovation. She’s a seasoned business executive with extensive experience in all facets of the food business. Leveraging sound strategy and competitive insight, she is known for finding ways to use existing assets in new ways to capture more value.
For two seasons, Dana was an on-air judge for reality show Recipe to Riches, a national network TV show where home cooks competed to have their recipes turned into grocery store products. She maintains a public profile as a contributor of insights on food trends and innovation for the media and often speaks at Canadian and International food industry events hosted by groups such as SIAL and CIFST.
As the founding Executive Director for Food Starter, a trail blazing food business incubator and accelerator located in Toronto, Dana made innovation support accessible to food entrepreneurs. During its first two years of operation under Dana’s leadership, Food Starter clients launched over 80 product lines and created +160 food sector jobs; and, the organization itself was recognized with a Premier’s Award for Agri-Food Innovation Excellence!
In 2017, Dana was recognized as a Canada’s Most Powerful Women: Top 100 Award Winner, an honour celebrating female leaders whose efforts to succeed inspire others. She is also Director of New Venture Creation for the University Guelph.  Follow Dana on Twitter: @DanaMcCauley