We Turn Food Business Problems Into Profits.

Innovation. inspiration. Mobilization

What We Do

We turn problems into profits. Innovation: In the post COVID19 marketplace, all food businesses have new problems to solve. Blue Unicorn can help. We know how to choose the right ideas and commercialize them for the marketplace. We start by understanding trends in consumer behaviour and then help our clients to create effective strategies, layer on best practices and leverage competitive insight to create businesses primed for long term success.

Inspiration:  Blue Unicorn CEO Dana McCauley has a reputation for injecting energy into new and existing teams. Using story telling and boardroom examples, she teaches innovation lessons in ways anyone can master. Learn easy to duplicate techniques and stock your tool kit with the check lists and templates your team needs to create successful food business models and strategic R&D pipelines.

Mobilization:  Having a great product and a great team isn’t enough to succeed in today’s economy. As food businesses pivot to create new sales models, taking products from concept to shelf becomes complicated. We’ve supported hundreds of food entrepreneurs in the retail, business-to-business and foodservice sectors. In other words, we’ve seen it all! We create unique innovation and launch plans that help entrepreneurs to get to market faster and less expensively.


Our services help food professionals succeed by helping them to create demand centric innovation plans that launch food products consumers want to buy and retailers want to list.



Inspiring Words:
New ideas for the new normal.



Achieve Milestones:
We’ve launched hundreds
of food products.



Duplicable Skills
Learn how to turn your ideas into profitable business concepts.



Pipeline Optimization:
Create profitable, strategic
innovation plans.

Turn Your Problems into Profits!


Turn Your Problems Into Profits

Schedule your meeting time and we will discuss your options via Zoom.


Optimize Customer Discovery: Entrepreneurs are using crowd funding platforms to do more than raise money

Testing your assumptions to validate that your product has a market is one of the crucial steps in the innovation process. When I ran food business incubator Food Starter, each[…]

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One Week Innovation Pipeline Sprint

With vaccines rolling out across the country and talk of a return to in-person work, school and social activity on everyone’s lips, now is an ideal time for food business[…]

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Tips for Exhibiting at Virtual Trade Shows

By Dana McCauley February 2021 In anticipation of the upcoming  Restaurants Canada Show, FCC  and I hosted a webinar to help venders and visitors prepare for the show.  I interviewed[…]

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Client Testimonials


Ready to embrace success? Contact us now.

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