What We Do
We turn problems into profits.
Innovation: In the post COVID19 marketplace, all food businesses have new problems to solve. Blue Unicorn can help. We know how to choose the right ideas and commercialize them for the marketplace. We start by understanding trends in consumer behaviour and then help our clients to create effective strategies, layer on best practices and leverage competitive insight to create businesses primed for long term success.
Inspiration: Blue Unicorn CEO Dana McCauley has a reputation for injecting energy into new and existing teams. Using story telling and boardroom examples, she teaches innovation lessons in ways anyone can master. Learn easy to duplicate techniques and stock your tool kit with the check lists and templates your team needs to create successful food business models and strategic R&D pipelines.
Mobilization: Having a great product and a great team isn’t enough to succeed in today’s economy. As food businesses pivot to create new sales models, taking products from concept to shelf becomes complicated. We’ve supported hundreds of food entrepreneurs in the retail, business-to-business and foodservice sectors. In other words, we’ve seen it all! We create unique innovation and launch plans that help entrepreneurs to get to market faster and less expensively.