MISSION. VISION. VALUES

At Blue Unicorn, we help companies and organizations to boost growth and increase earnings by giving them the tools they need to bring profitable new products to market as fast as possible.

Dana McCauley has over two decades of experience working with Canadian and international food businesses who want to accelerate growth. Dana is a top rated speaker and is featured often in the media as an expert on the food sector, innovation and trends. She is currently accepting invitations for keynotes, seminars and workshops that enable teams to turn corporate problems into profits.  

About

Blue Unicorn Innovation wants to hear your business challenges.
We’ll listen carefully and then help you to find ways to turn those problems into profits!

The Blue Unicorn team specializes in motivating and educating cross-functional teams to focus on innovation in strategic ways. Our customized presentations help businesses to work better together and to create profitable products that fulfill unmet consumer needs.

So, if growth is stagnating and it’s time to become more innovative, Blue Unicorn can help. Our track record is solid.

We know how to take ideas from concept to kitchen to commercialization by optimizing innovation and product development systems which improve company culture, systems and team work.

LEADERSHIP

Dana McCauley is the founder of Blue Unicorn Innovation. She is a seasoned executive and leader with extensive experience in all facets of the food business and a track record of taking ideas from concept to kitchen to commercialization. Leveraging sound strategy and competitive insight, she is known for mobilizing high value teams to increase revenue while making the most of existing human resources and production assets.

Dana was an on-air judge for seasons one and two of reality TV show Recipe to Riches. She maintains a public profile as a contributor of insights on food trends and innovation for the media and as a keynote speaker at Canadian and International food industry events.

Dana was the founding Executive Director for Food Starter, a trail blazing food business incubator and accelerator located in Toronto. During its first two years of operation under Dana’s leadership, Food Starter clients launched over 80 product lines and created +160 food sector jobs and the organization itself was recognized with a Premier’s Award for Agri-Food Innovation Excellence!

As Associate Director of New Venture Creation in the Research Innovation Office at the University of Guelph, Dana’s team enables Canada’s smartest agri-food minds to transform their insights into commercial value that grows the economy and enhances Canada’s international reputation as a place where great ideas and safe food are abundant.

Dana is SIAL Canada’s Innovation Ambassador, which keeps her on the forefront of international grocery trends.  In 2017, Dana was recognized as a Canada’s Most Powerful Women: Top 100 Award Winner, an honour celebrating fearless female leaders whose efforts to succeed inspire others. In June 2016, Dana was profiled in Canadian Grocer Magazine.

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Testimonial

Dana’s in-depth knowledge of the food industry, coupled with her infectious enthusiasm for all things food related make her a true culinary expert. She is a decisive and effective communicator, always getting the best out of her team. Dana’s warm personality and quick wit make her a lot of fun to work with.
~ Kim Yokota, Vice President, Creative Director at Shikatani Lacroix Brandesign ~

~ Kim Yokota, Vice President, Creative Director at Shikatani Lacroix Brandesign ~

Dana has a definite passion for food and the art of culinary. With a proven track record throughout her career, she was able to bring her innovative approach to product development and marketing communications for the organization. She was a pleasure to work with and will undoubtedly continue to bring new ideas and approaches to the organizations and initiatives that she works closely with.
~ Jeff Pontes, Director, Digital Strategy at Sobeys ~

~ Jeff Pontes, Director, Digital Strategy at Sobeys ~

Let’s Get Started!

Ready toembrace success? Let’s start talking about
your project or idea and find out how we can help you.