By Dana McCauley

Announcement: [January 15, 2020 – Toronto] In April, food trend expert Dana McCauley will debut a must-see 10-year innovation road map at the SIAL Canada show. This new presentation is designed to help food professionals working in retail, foodservice and food media create the products, restaurants and content that will grab the attention of an unprecedented multi-generational consumer base. 

Never before have marketers been required to understand four demographic groups who each wield buying power at one time. Blue Unicorn’s Four Gen 2030 Food Strategy  presentation is for multi-national and entrepreneurial food innovators alike, helping them to create concepts that Baby Boomers, GenX, Millennials and GenZ will want in the coming decade.  Created to demonstrate both the differences and commonalities between these consumers, Blue Unicorn Innovation CEO Dana McCauley will provide an overview of the unmet needs affecting each demographic segment and then contrast and compare these opportunities to tease out common themes and identify the highest value market positionings for innovators looking toward 2030. 

 “The amazing response generated by my recent article published by EatNorth in early January, made me realize that marketers and innovators in the food space are really unsure how to proceed now that we have four generations of people not just in the labour market but also grocery shopping and going out to eat,” observes Dana McCauley. “This presentation will break down what each demographic is looking for and identify the winning opportunities this decade has to offer.”

The first audience for this inspiring and actionable toolkit will be the more than 1,000 national and international exhibitors who come to do business with over 18,500 global buyers at the SIAL Canada show to be held April 15 to 17 in Montreal.  Other groups can book their own Four Gen 2030 Strategy presentation for as early as May 1st. Customized content that reflects the unique perspectives of different food sectors and commodities can be created as well.  Contact us today to reserve a spot in Dana’s calendar.